The entertainment industry is constantly moving toward multi-platform applications as technology advances. Consumers want more from the same platforms they prefer. Now, applications that have music, movies, live streaming, series, reality shows, or other content is getting popular.
Content that is creatively designed with the help of advanced technology is the key to entertainment applications. Viewerships have increased due to the inclusion of Smart TVs, wireless music systems, smartphones, cameras, and automated computing processors. Fast internet facilities also support the entertainment industry.
Here is a list of technologies that are boosting the entertainment industry and how they do it.
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Augmented Reality (AR) & Virtual Reality (VR)
AR and VR expanded their position in the industry in the last couple of years as the most promising tech innovation. The craze of Pokemon Go earlier explains it. The combination of AR and VR by tech giants ensures value in accessibility, mobility, and pricing.
The entertainment industry’s app development is using AR and VR for:
- Replacing keyboards and enhancing the gaming experience
- Developing enterprise-level media solutions for education
- Reinforcing digital affection via immersion
- Innovating wearable technology to visit places with virtual tours.
AI is an integral part of many applications in this century. In the entertainment circle, it is present in high dimension animation, OOH (Out-of-home) advertising, radio, VFX, or realistic visual effects. AI-enables applications or platforms gather data and information from the users to understand what the users need. AI can:
- Enhance advertisement and marketing
- Personalize user experience
- Support AR and VR
- Facilitate real-time streaming
Internet-of-Things (IoT) came to effective play in the entertainment industry during the recent pandemic. Companies like Amazon, Netflix, Disney+Hotstar, etc were able to keep their production rolling even with the absence of people on location with IoT. As one of the best remote access technology, IoT was able to:
- Conduct targeted advertising campaigns
- Create content
- Gained reachability to a wider audience through the internet
- Improve personalized content
Smartphone users continuously depend on voice search functions now. With the integration of AI, machine learning, and natural language processing, the voice-enabled solutions and smart speakers find what the user needs. Entertainment apps have long integrated these features into their platforms.
As one of the newest additions to the entertainment industry, blockchain technology has broken the conventional barriers. Blockchain’s smart contract system offers secure transactions for revenue sharing, royalty payments, pricing, publicity, and distribution.
Wearable technology can take the movies and games from the screen to real life. For example, AR and VR. It offers an immersive experience to the viewers with a variety of content. Users can watch augmented reality videos, listen to music, and play virtual reality games.
Automated journalism or robot journalism consists of computerized programs that create articles, and stories, and interpret data for the entertainment industry. While covering the complex content tasks, this automated system can produce bulk information at a quicker speed.