SubhadraIf you thought movies were only for entertainment or taking your mind off work for a few hours, think again. There are a few movies for modern marketing professionals (like you) that teach some cool tricks and tips on marketing. These movies inspire you and push you to think differently. You can learn a new technique to solve a problem or the knack to approach one that’s been eating you for a long time. Although there aren’t many Hollywood movies, marketers must watch the flicks and club entertainment with learning.
Are you ready? Let’s check them out.
7 Thought-Provoking Movies for Modern Marketing Professionals
From examples of content marketing in action to valuable life lessons around relationships and creativity, these movies all provide food for thought — to go along with the popcorn and candy.
Art & Copy (2009)
About the movie: It is a documentary directed by Doug Pray that talks extensively about the US advertising industry. It showcases the careers of several popular advertisers such as Hal Riney, Lew Clow, Mary Wells Lawrence, and more. These stalwarts share their secrets to phenomenal campaigns like “Just Do It,” “I Love New York,” “Got Milk?” and “Think Different.” It won the 2011 News & Documentary Emmy Award for Outstanding Arts & Culture Programming. It is a must-watch for modern marketing professionals struggling to create ground-breaking campaigns.
Famous quote: “I think creativity can solve anything.”
What Women Want (2000)
About the movie: This movie is a great example of thinking out of the box. The protagonist Mel Gibson plays an ad exec. One day due to an electrical accident, he suddenly starts hearing women’s inner dialogue. A blessing indeed for an advertiser huh? This new gift gives Gibson a chance to understand women both personally and professionally. But soon he realizes that what people say they want and what they actually want are often different! As marketing professionals, you can compare this with social listening.
Famous quote: “It’s never too late to do the right thing. That’s what I’ll do; I’ll go over there and do the right thing.”
Steve Jobs (2015)
About the movie: Directed by Danny Boyle, Steve Jobs is a biopic of Apple’s iconic marketer. Based on Jobs’s biography, this movie depicts how Apple was born and how it flourished into one of the best tech companies in the world. A real story, a killer script, exceptional acting, and brilliant direction brings Apple’s entire journey to life. It sells itself to modern marketing professionals just like how iPod and iPhone sold themselves when they were released.
Famous quote: “The greatest artists like Dylan, Picasso, and Newton risked failure. And if we want to be great, we’ve got to risk it too.”
The LEGO Movie (2014)
About the movie: How many other movies can you think of where the brand is the title? The LEGO Movie is content marketing encapsulated, showing what can happen when we drill deep into the “just have some fun with it” creative potential that exists within our products and our teams.
Famous quote: “You don’t have to be the bad guy. You are the most talented, most interesting, and extraordinary person in the universe. And you are capable of amazing things. Because you are special. And so am I. And so is everyone. The prophecy is made up, but it’s also true. It’s about all of us. Right now, it’s about you. And you can still change everything.”
Thank You for Smoking (2005)
About the movie: Powers of persuasion can be used for good or evil. That tidy division feels right because we want it to be correct, but tobacco lobbyist Nick Naylor shows us that moral lines can be spun and spun until they’re blurry at best. Suddenly, we realize that the powers of persuasion can make us perceive evil as good, and good as evil. So tread carefully, content marketers.
Famous quote: “That’s the beauty of argument. If you argue correctly, you’re never wrong.”
In Good Company (2004)
About the movie: If your movie-watching partner thinks your life as a marketer is a breeze, this movie will allow them to see the sometimes ruthless world of business and ad agencies, not to mention the pressure to stay professionally relevant in an era when marketers are displaced by new talent and technologies.
Famous quote: “Timing is everything in life.”
The Greatest Showman (2017)
About the movie: More and more, marketing is about raising the bar for customer experiences. The Greatest Showman shows marketers that no dream is impossible when boundless imagination meets enduring audacity. This tale of P.T. Barnum and his quest to entertain the world may inspire you to give your audience an unforgettable show.
Famous quote: “The noblest art is that of making others happy.”
Have you watched these 7 movies yet? If not, get your favorite food and drinks and get on a movie-watching spree today!
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